Creating a company that values integrity in business practices is essential for success and growth. Although there are businesses that focus more on the bottom line that still see success, they are often left with disgruntled customers and employees who would rather take their time, money, or talent elsewhere. For small businesses such as Sarfo's, making a good impression on his community is paramount to growth and repeat customers in the real estate market. He believes in providing the best experience for all parties involved in his transactions and has hand-picked agents for his company with the same beliefs and values. This aspect of a company, finding the right employees, is one of the most important as they are the face of the company. If their actions do not reflect the values you wish to portray to your customers and clients, you could be facing problems in the future with a poor image.
Business owners such as Ed Sarfo take the time to be involved in his company's transactions and provide hands-on experience to help ensure the work is done smoothly. He is able to delegate to trusted agents in his company because he selected them based on their performance, skills, and values. Staying abreast of the inner workings of your business and employee interactions will keep you a step ahead as you climb to the top of your industry.