Monday, 11 April 2016

Ed Sarfo - Tips for Real Estate Agents

Ed Sarfo has been in the real estate industry since 2004. He grew up and studied at the American Baptist Missionary School in Ghana, West Africa, and pursued his higher education in Germany before moving to the United States to become a real estate agent. Ed Sarfo is a licensed real estate agent and broker living and working in Lexington, Kentucky. Here are some tips real estate agents can use.

Sphere of Influence

One of the ways real estate agents can build contacts and generate leads is through a Sphere of Influence (SOI) business model. This method of building contacts and generating leads works through the contacts you know, including friends, family, co-workers, business associates, classmates, and other vendors. The ideal way to keep track of the names and contact information is to use a spreadsheet program or commercial software. With an SOI database, it is easy to add new contacts as you meet them, through mutual acquaintances, or community events. The more people you have on your list; the more chances you have for a referral. You can send out “new agent” announcements to the contacts on your list through email, text, phone, or mail to build your client base.


As a real estate agent, you will need to market yourself. You can use marketing software to keep track of your marketing efforts. Marketing strategies could include business cards, postcards, door hanger, property flyers, email campaigns, and brochures. Be innovative with your marketing strategy and you will start getting new clients.

Ed Sarfo has excellent communication skills and knows how to deal with different clients.